I remember very well the first time I fell in love with tea. So well, in fact, that I can still picture with remarkable accuracy the vivid burgundy walls
of the little café in Kielce, Poland where my love affair with tea first began. Wesoła Kafka was the name of the little café, a name based on Polish
word-play translating to both “happy little coffee” and “happy jackdaw”. For those drawing a blank, a jackdaw is a little black bird from the crow
family and while that doesn’t sound particularly appealing in English, I am assured in Polish it’s quite an endearing name.
I digress. You see, it wasn’t just the quaint burgundy walls and tiny little nooks where one could hide with a cuppa and a book of Wesoła Kafka that captured me, it was an exhaustive tea list included in the pages of their menu. The descriptions told stories simply with a brief origin label and list of ingredients. Thinking back, had that tea list not been so thoughtfully presented, I could have been won over by the common latte or flat white, but I wasn’t. In that moment tea captured my attention and it still hasn’t let go.
As a result, since Tielka began gracing cafes and retailers across Australia, providing tea menus (or tea lists as we now call them) to cafes and retailers has been such a central part of Tielka tea culture. It was never just about the tea itself, even though this alone is incredible. The taste lasts a few moments, but the story, the origins, the harvest, ingredients all enrich that moment and continue to live on, which is why this is so important to me. And with our new branding refresh and introduction of new tea varieties, I am so pleased to be able to start sending out new customised tea lists to stores and cafes where Tielka is being brewed.
Indulge in Life.